Телеграм канал Loyaltychain
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We write about loyalty, marketing and blockchain technologies. www.loyaltychain.io
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...A company defines program conditions that are simple to be met – generally, these are the programs where clients can gain kind of bonuses and points. And when they do so, a company doesn’t keep its promises. As a result, clients eagerly gain points but don’t get the remuneration, or if they do, they get only a part of it or something that has never been proposed.
Such thing happened to one of the biggest Russian airline companies Aeroflot that with its partner banks issued special bonus cards. Clients didn’t have to do something extraordinary proving the company’s loyalty. The only thing they had to do was to use a card when purchasing tickets as usual.
As a result, it was too easy to gain the points needed and a lot of clients got access to premium free-of-charge flights. Thus not to lose money the company decided to change the program conditions at the time the program had been already started and limited the number of program participants and increasing the sum of points that were needed for a free-of-charge flight.
Aeroflot avoided losing money, though lied to its clients, spoilt the reputation and significantly decreased its loyalty.
2018-01-23 10:30:32
Доступ к изображению возможен только в приложении Телеграм. Do not irritate your clients or how to ruin your loyalty program
This is such a rare occasion but even though it can happen anytime...
2018-01-23 10:30:19
Доступ к изображению возможен только в приложении Телеграм. Crypto now by CryptoCompare
2018-01-17 12:49:15
Доступ к изображению возможен только в приложении Телеграм. actual cryptocurrency by Coinhills
2018-01-16 10:40:40
Доступ к контенту (документы, аудио, видео, изображения) возможен только в приложении Телеграм.
2018-01-10 16:30:16
Loyalty program is a bit more complicated and deeper than a discount system. Discount cards have existed for several decades and they are uneasy to surprise. Loyalty system is like building a long and strong relationship with clients. And it includes making special space, its own atmosphere.
Take IKEA. It made some kind of “get-together” for the most sophisticated buyers – the place where one can visit workshops run by interior designers. Yuterra made a special social network for its clients where they can post their articles and share design events.
One can compare the process of building up a relationship with clients with true friendship – it takes time and big soulful connection that after all will bear its fruit.
2018-01-09 11:39:14
Доступ к изображению возможен только в приложении Телеграм. Do not use primitive tools in loyalty programs.
Loyalty program is a bit more complicated and deeper than a discount system.
2018-01-09 11:32:30
Impatience in loyalty programs
Unfortunately even the loyalty programs that have been run wisely are often ruled out as an inoperative marketing tool earlier than it should be. And as a result, they are no longer in use. Crucial mistake.
To start a program means not a sprint but a marathon. It’s a complicated and time-consuming process which does not bear fruit right after the start. Clients will not sprint to you on the second or even the third day of the program implementation. The most important thing here is to be able to wait for the results to come.
2018-01-08 13:02:32
Доступ к изображению возможен только в приложении Телеграм. What NOT to do with loyalty programs: Implementation without daily using
To implement a loyalty program is just a beginning. Loyalty programs are often put into practice but then totally forgotten.
2018-01-04 12:40:25
Доступ к изображению возможен только в приложении Телеграм. Even the most qualitative loyalty program can be ruined by a disloyal employee. That’s why one should always remember not only about the client loyalty system but also about the employee motivation.
2017-12-28 16:47:16